Design Coding: The Rap

Posted by Luke | June 21, 2008 .

Hey! It looks like you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I found this awesome YouTube video today from some guy known as m0serious, aka the “SEO Rapper” about designing the perfect landing page and how to optimize the page for search engine spiders. Give it a [...]

Comment

The Importance of Being Patient

Posted by Nate | June 4, 2008 .

As the May income report clearly points out, things don’t look too promising from a money standpoint right now. Operating at a loss for the month is never something you want to see, but when you are first getting started that is one of the realities of the business - especially when you are working [...]

Comment

It’s All About the Ad Groups

Posted by Luke | May 25, 2008 .

Although We’re definitely still new to the AdWords world, I’ve quickly discovered that, if you want any help at all from Google en route to success, it’s all about the ad groups. If you’re running a PPC campaign in AdWords its certainly possible to just lump all of your keywords together in one unnamed ad [...]

1 Comment

Going Beyond Keywords: Who Clicks on Your Ad?

Posted by Luke | May 17, 2008 .

Obviously the keywords you target are the meat & potatoes of any PPC campaign and there’s no way to be successful without the right ones. But, in order to really separate yourself from the competition, try thinking about who is searching for those keywords. Who is the typical user for the campaign you’re running (i.e. [...]

Comment

Reflections on our First 48 Hours in PPC

Posted by Luke | May 8, 2008 .

Right around this time Tuesday evening, Nate and I officially launched our first ever Pay Per Click (PPC) affiliate marketing campaigns. Since then it’s been nearly constant, boarder-line obsessive monitoring (when I could steal a minute away from my day job or when I was home on my lunch break, that is), tweaking and, well, [...]

Comment