How to Make a Profitable PPC Campaign on a Budget
One of the more difficult things to do when you are trying to make it in affiliate marketing on a budget is figuring out how to best allocate what money you have. Is it best spent testing out ad copy and keywords for one campaign? Should I be trying more campaigns and then running with the most promising one? Would it be best to spend some of this money on a coaching course/e-book/plug-in to take my skills to the next level? It’s hard to decide what makes the best use of your money when you are constantly trying to make the best investment decision with it, or else.
I’m here to tell you that what we’ve found to be very successful is what I am going to call “winning small”. What I mean by this is we have adopted an approach where we start very small, laser targeted campaigns that seek to capitalize on very niche markets and a large group of interested parties. For example, running a campaign around the time of the Super Bowl, targeting 21-55 year old men and focusing on the beer commercials is the general idea of what we are doing. For the baseball fans out there, we are basically playing small ball and trying to manufacture as many runs as we can through sacrifice bunts, stolen bases and hit & runs. Essentially, we’re the LA Angels.
Basically what we do is hope to capitalize on some natural traffic, have a great ad with a couple strong keywords and ride that for a short period of time. If we play our cards right, we’ve gotten a lot of cheap clicks that lead to a solid number of conversions and a hefty profit. Think along the lines of spending $25-$50 to make back $200-$300. We certainly aren’t hitting it out of that park and making 5 or 6 figures a day, but for what we’re after (which is efficiently using our money to make as big a return as possible) it’s working out great.
As with most everything though, there is a downside to this method. Unlike a more traditional approach to a PPC campaign, where you may pick an offer and try to scale that campaign up over the course of months or longer, these types of campaigns often have a very short shelf life. You will find yourself constantly making new campaigns and having a very high turnover rate. Also, if you don’t have the a solid ad copy or great keywords to go with it, the campaign will not be as successful, which hurts your bottom line.
That being said, it’s a good way to make a great ROI (often 3-6 times your investment) and build up some solid cash. At AffililateByNight we’re all about making realistic money online in your spare time, and this has been a great way for us to achieve that goal. If you find yourself in a rut or looking for a change of pace, give this method a shot and let us know how it worked out in the comments section.
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