Affiliate By Night

Is Your Super Bowl Ad Ready?

With the Super Bowl coming up this weekend that can mean only one thing (other than lots of wings and beer that is…): a big spike in talk about the super bowl. From people looking into kickoff times, general analysis & buzz, as well as Super Bowl advertisements after the game it is a prime time for you to target these people and get some ads in front of them.

All throughout the year there are innumerable events like the Super Bowl that cause highly focused spikes in traffic for certain niches and you can make a killing if you are prepared for the traffic surge. Building a PPC campaign to target one particular team, or just general terms like “Super Bowl” or “Super Bowl Ads”, or you could focus on those people looking for gambling information on the game – the possibilities are endless.

Once you figure out what type of traffic you want to target for the big weekend, it’s easy to find a relevant offer to put in front of them. ZIP/Email submits offers are often popular for this type of blitz advertising, as the user can quickly enter the info you need and move on. Attention spans are often short during the game especially. You could also choose other offers that you think will cater to the crowd doing the searching (generally young to middle aged men for the Super Bowl) – something like Omaha Steaks perhaps. Depending on what affiliate networks you are a part of, there should be plenty of offers to choose from that will cater to your audience.

Get your ads ready and running while there is still time before the game to get them optimized and then as the weekend hits, you should see a really strong boost in your income. The only downside to these types of campaigns is that they are by design short-lived. However, keep them saved and come back to them next time the Super Bowl runs and you can be earning tons of money while you sit on the couch eating wings and drinking beer with your friends. Pretty awesome deal, if you ask me.

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