It’s All About the Ad Groups

Posted by Luke | May 25, 2008 .

Hey! It looks like you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Although We’re definitely still new to the AdWords world, I’ve quickly discovered that, if you want any help at all from Google en route to success, it’s all about the ad groups. If you’re running a PPC campaign in AdWords its certainly possible to just lump all of your keywords together in one unnamed ad group and let it roll. And it certainly may be successful that way.

But if you want a high relevancy score that will stay great (or even get better) over time, it’s all about breaking your keywords down into multiple groups. Having multiple tightly grouped sets of very closely related keywords will increase your relevancy score for each word/phrase; something Google will recognize and reward you for - for each click on a ‘great’ keyword, Google will automatically bid less & less for you each time, while maintaining your ad’s position (and paying less per click means more profit for you).

For instance, if you’re promoting a CPA UK dating offer with a free signup option - rather than just listing all of your keywords under the same ad group, try creating one for “UK Dating”, one for “online dating” and a separate one specifically for “free online dating”. You’ll be amazed at how many more “great” relevancy scores you’ll receive the more your words in each ad group are related to one another.

Give it a try and have a wonderful holiday weekend!