Removing Conversion Barriers – Using Pre-Pop
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For those of you who don’t know what Pre-Pop is, it stands for Pre-Populate and is a great way to remove some hurdles to conversion in your offers. If you are running an email submit campaign, using pre-pop is a great way to increase your conversions, since it takes literally ALL the work out of the equation for the user by pre-populating their information for them. All that is left for them to do is click a submit button, and voila, you are getting paid.
The lesson here is a simple but important one: people are lazy and the less work they have to do the more likely they are to actually do it. I often find myself not signing up for things because the forms are too long and take too much effort. When it comes to human voting behavior, numerous studies have shown that ballot fatigue is a real thing and people put forth way less thought the longer the ballot is. Less is more, so pre-populating your offers is a great way to remove a potential conversion hurdle for the user.
The question you might be asking yourself now is: That’s great, but how do I pre-pop my offers?
There are two main ways to do this. One is to manually embed the name and email of the person you are sending a link to. An example would be an email marketing campaign for the now closed Shoemoney System. To pre-pop the link for a user on your list (say, Luke) you would do the following.
Take your affiliate link: http://shoemoneysystem.com/?c=YOURAFFCODE
After your affiliate code, enter the following: &name=Luke&email=Luke@gmail.com
The final, complete link looks like this: http://shoemoneysystem.com/?c=YOURAFFCODE&name=Luke&email=Luke@gmail.com
The bolded sections are the ones you change, to your affiliate code and the name and email of your target. While pre-popping an offer is a great way to increase conversions, manually tailoring links to each user you want to target is a great way to waste a lot of time. That’s why the second way to pre-pop an offer is a much faster way of clearing those hurdles, both for you and the user.
Many email marketing services, like Aweber, give you the option of adding user info en mass to an email link or landing page with some simple revisions to the code shown above. Automating this process is well worth the money, as the time you save and the increased conversions you’ll likely see should be significant enough to more than cover the up-front expense of email marketing. Plus, everyone should have a mailing list they are working on developing as it is a great way to promote your brand, make residual income from the same users, and build a community you can call upon and interact with.
The only thing to be careful with when pre-popping offers is that not all offers allow that, so make sure you read the offers carefully and check with your affiliate network if you have questions about pre-popping offers. The last thing tou want to do is spend time and money generating invalid leads.
Have you tried pre-popping offers before? What was your experience like? Let us know in the comments!
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