Use EzineArticles to Boost Your Traffic & Conversions up to 50%
Getting as much cheap traffic and having as large a conversion rate as possible is the bottom line for making great advertising campaigns. The less you pay for your visitors and the more of them complete your offer, the more money you are going to make. Simple as that.
Everyone is looking for the newest technology or emerging traffic source and often times I feel that people will overlook simple, yet effective methods of getting cheap, targeted traffic. Enter EzineArticles.
I’ve been using this as a way to promote sites that I am working on and get traffic to them for free. It’s free to sign up for the service, and costs you nothing to post articles. Not only can you get traffic & conversions for nothing, the backlinks never hurt either. The best part is the traffic we’ve been seeing converts really well if you publish quality articles. For example, I wrote an article with tips and suggestions for people looking to buy a wireless router. Within 3 days time, I had 328 views and more importantly, 158 clicks over to our site’s URL – that’s a 48.2% conversion rate!
If you are employing any pre-pop tactics on that page you send them to, you are going to increase the conversions even more. It less than an hour I had signed up for EzineArticles, written and published an article and that resulted in almost a 50% conversion rate on the traffic – FOR FREE. Imagine if I had used social media to promote that article…
Now, you should be excited about this, but I imagine there are some skeptics out there so let me go over a few tips for creating a good EzineArticle submission.
1. Focused Articles lead to Paying Customers
The more focused your article is, the more relevant it will be to those who find it. Continuing the above example, I made my article about how to choose a wireless router and went over the 4 major components that people should be looking for when purchasing one. That’s it. I didn’t review a bunch of routers, or explain how to set up a wireless network or talk about the benefits or wireless computing. Just what to look for in a wireless router. All those other things are separate topics and could be articles of their own. With focused content, people find what they are looking for and what you want them to find (your site).
2. Tagging is critical
Tags are one of the main ways people will find your article, and so if you write a focused piece, the tags should be easy to come up with and similarly focused. Using huge tags like “Computer Technology” on that routers post wouldn’t get me the type of targeted traffic that converts as well. People looking for all different kinds of computer technology, not just routers, would find your page and that’s not what you or the user want.
3. Titles = Traffic
Having compelling titles in your articles (and blog posts etc.) make it easier for people to get an idea of what your content is about. It could be the best article ever written on the subject, but if the title is boring – think “Some random thoughts about reading good books” or something similarly uninteresting – no one will bother to read it. People are inherently lazy and that’s why everything you can do to catch their attention and do the work for them will only benefit you in traffic, conversions etc.
4. Follow the rules
The Terms of Service are pretty straightforward at EzineArticles, so make sure to follow them. Don’t put your links above the fold, don’t link to prohibited sites and the most important, don’t over-use a keyword. The last one is the hardest, as my first reaction was to use terms like “wireless router” as often as possible, but that is prohibited. Use the keywords you want to target often, but naturally; usually no more than one or so every 100 words. If you do that, your articles will be approved quickly with no editing required.
That’s exactly what I did to quickly drive some free and targeted traffic to one of our websites. Anyone can do it, so give it a shot and let us know how it went in the comments section. If you aren’t getting as much traffic or conversions as you want, let us help!
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